Learn about Bowling STRIKES!, a brand new program from BPAA that teaches bowling, healthy nutrition, and character development. Designed for elementary and middle school students, Bowling STRIKES! is ideal for after school or summer programs. The seminar will also show you new ways to expand your market for the In-School Bowling program.
Tuesday, JUNE 24, 2008
10:30 - 12:00 pm
Marketing to our Future - Youth
Henry Lewczyk
There are more than 53 million kids ages 5 – 18. While close to 43% experience bowling annually, only 8% say they bowl frequently. Observe the latest trends, from media to technology and from fashion to entertainment. Review techniques used by other successful marketers to attract and retain this finicky customer base. Learn how our industry can profit from delivering “real” benefits tailored to the lifestyle of youth.
Tuesday, JUNE 24, 2008
1:15 - 2:45 pm
Bowlopolis
Henry Lewczyk and Pam Long
Bowlopolis is a town where everyone, young and old, lives for bowling. It’s a fantasy town that depends on bowling for happiness, livelihood and identity. It comes to life online AND at your bowling center. The seminar unveils how the BPAA and the USBC have combined resources to increase awareness and participation in youth bowling. All future messages, materials, “new media” techniques and programs will be Bowlopolis Branded. Come, preview the future!
Tuesday, JUNE 24, 2008
3:00 pm - 4:30 pm
Idea Exchange - Youth Bowling
Pam Long / Henry Lewczyk / Cathy DeSocio
Training and Services
Monday, JUNE 23, 2008
1:00 – 5:00 pm
T.I.P.S. Certification
Frank Matthews
The TIPs program is an interactive training program in the responsible service of alcohol. The program is designed to help sellers and servers of alcoholic beverages use their people skills to ensure customers enjoy alcohol in a safe and responsible manner. TIPs trains sellers and servers to serve responsible in fun buy safe environments. The program focuses on showing sellers and servers how to prevent serving to the point of intoxication, to intervene if someone is intoxicated, and to prevent alcohol service to minors. The responsibility message in the program is coupled with an emphasis on customer service so participants learn to prevent illegal alcohol sales while meeting customer needs. The TIPs program is the most widely recognized alcohol service program in the United States and is recommended for all sellers and servers of beverage, including management.
Learn about Bowling STRIKES!, a brand new program from BPAA that teaches bowling, healthy nutrition, and character development. Designed for elementary and middle school students, Bowling STRIKES! is ideal for after school or summer programs. The seminar will also show you new ways to expand your market for the In-School Bowling program.
There are more than 53 million kids ages 5 – 18. While close to 43% experience bowling annually, only 8% say they bowl frequently. Observe the latest trends, from media to technology and from fashion to entertainment. Review techniques used by other successful marketers to attract and retain this finicky customer base. Learn how our industry can profit from delivering “real” benefits tailored to the lifestyle of youth.
The TIPs program is an interactive training program in the responsible service of alcohol. The program is designed to help sellers and servers of alcoholic beverages use their people skills to ensure customers enjoy alcohol in a safe and responsible manner. TIPs trains sellers and servers to serve responsible in fun buy safe environments. The program focuses on showing sellers and servers how to prevent serving to the point of intoxication, to intervene if someone is intoxicated, and to prevent alcohol service to minors. The responsibility message in the program is coupled with an emphasis on customer service so participants learn to prevent illegal alcohol sales while meeting customer needs. The TIPs program is the most widely recognized alcohol service program in the United States and is recommended for all sellers and servers of beverage, including management.