The business of bowling has evolved immensely in the last 20 years. The game of bowling has remained the same. In the 70's the Mega new generation centers were constructed, i.e., Don Carters, Showplace Lanes, Galaxy, but even these were still traditional centers . In the late 90's came the Jillian’s, Chelsea Piers and the great Main Events. The success of these all came from new attitudes, specific target marketing implementation and constant evolution.
Open your eyes; open your mind. Take the obvious that has been overlooked; add a tablespoon of imagination, a teaspoon of courage, throw in some initiative, determination and a pound of enthusiasm; stir it well and TAKE IT TO THE BANK. Success comes in CANS, not in CANNOT’S!!
There is another GIANT untapped market to be had with little physical change to your traditional bowling centers. However, it will require a new commitment, specific marketing efforts and the ability to now enthusiastically THINK INSIDE THE BOX!
Monday, JUNE 23, 2008
4:30 - 6:00 pm
Boomerang Customers: Tips That
Keep Your Customers Coming Back!
Anne O’Barski
Grab a mirror and focus on seeing yourself through your customers’ eyes. Learn what the five most important things your customers think you could improve upon.
You'll discover the difference between “training” and “knowledge" and which one the customer expects. Focus on the critical difference between multi-tasking and "being busy" and being efficient in the eyes of the customer. You'll learn how to differentiate between hiring a fake smile and finding the truly friendly employee. Lastly, you'll uncover the most toxic secret that most companies ignore that could cost you lost business.
You’ll never look at your business OR your employees the same way again! Polish your magnifying glass for this great session!
Tuesday, JUNE 24, 2008
8:45 - 10:15 am
Reduce Costs: Risk Management
Attorneys of IALDA
Accidents happen. They can affect your business and your bottom line. Attend this workshop and learn how you can reduce the risk of injury to customers and employees while ultimately reducing your insurance costs by taking a pro-active approach to risk management. Presented by North Pointe Insurance and attorney members of IALDA, the International Amusement & Leisure Defense Association. Every one attending the Seminar will receive a 5% discount on their next NPIC Policy Premium.
Tuesday, JUNE 24, 2008
10:30 - 12:00 pm
Niche Marketing Strategies for Small Businesses
Andy Masters
Join sales and marketing Author/Speaker Andy Masters as he helps you brainstorm “out-of-the-box” marketing solutions that won’t leave your budget in the gutter. Find out what cutting-edge techniques small businesses and entrepreneurs are using across the country to stand out from the crowd, from working with corporations and schools, to using the Internet and other publicity means. Andy will also help you identify your most profitable target market, and how to best market to that target market—so that you can get great “bang-for-the-buck.”
Women In Management
Tuesday, JUNE 24, 2008
1:15 - 2:45 pm
From the Sidelines to the Locker Room
Christine Brennan
Award-winning journalist Christine Brennan – will share stories from a quarter-century of covering sports in the United States and around the world.
Ms. Brennan is a USA Today sports columnist, author of the best-selling book Inside Edge and television analyst, and a leading
voice on the Olympics, women's sports and other sports issues. Brennan's column in USA Today makes her the most widely-read female sports columnist in the nation. Her sports memoir, Best Seat in the House: A Father, A Daughter, A Journey Through Sports, is the first father-daughter memoir written by a sports writer. The author of six books, Brennan has won the Women's Sports Foundation's journalism award four times. Her 1996 book Inside Edge was named one of the top 100 sports books of all-time by
Sports Illustrated. Her 1998 book Edge of Glory won an Ohioana Library Association book award.
Tuesday, JUNE 24, 2008
3:00 - 4:30 pm
Idea Exchange - Women in Management
Kathleen Perry / Bev Van Blair / Nancy Schenk
The business of bowling has evolved immensely in the last 20 years. The game of bowling has remained the same. In the 70's the Mega new generation centers were constructed, i.e., Don Carters, Showplace Lanes, Galaxy, but even these were still traditional centers . In the late 90's came the Jillian’s, Chelsea Piers and the great Main Events. The success of these all came from new attitudes, specific target marketing implementation and constant evolution.
Grab a mirror and focus on seeing yourself through your customers’ eyes. Learn what the five most important things your customers think you could improve upon.
Accidents happen. They can affect your business and your bottom line. Attend this workshop and learn how you can reduce the risk of injury to customers and employees while ultimately reducing your insurance costs by taking a pro-active approach to risk management. Presented by North Pointe Insurance and attorney members of IALDA, the International Amusement & Leisure Defense Association. Every one attending the Seminar will receive a 5% discount on their next NPIC Policy Premium.
Join sales and marketing Author/Speaker Andy Masters as he helps you brainstorm “out-of-the-box” marketing solutions that won’t leave your budget in the gutter. Find out what cutting-edge techniques small businesses and entrepreneurs are using across the country to stand out from the crowd, from working with corporations and schools, to using the Internet and other publicity means. Andy will also help you identify your most profitable target market, and how to best market to that target market—so that you can get great “bang-for-the-buck.”
Award-winning journalist Christine Brennan – will share stories from a quarter-century of covering sports in the United States and around the world.
